WPP Media has unveiled a one-of-its-kind cinema activation for Aditya Birla Jewellery’s Indriya brand, turning theatre ceilings into immersive storytelling spaces to launch its latest diamond collection, Aasmaniyat

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

IIJS Tritiya 2025, held in Bengaluru, showcased the resilience and innovation of India’s gem and jewellery industry amid global headwinds. With cautious, yet committed buyers, strategic government support — including the announcement of a proposed mega jewellery park — and a strong emphasis on craftsmanship and technology, the show reinforced India’s growing stature in global jewellery trade

Indriya, Aditya Birla Jewellery, has launched its first-ever bridal collection through a campaign film set at the iconic Shiv Niwas Palace in Udaipur

Sky Gold Ltd. has announced a significant business expansion by onboarding Aditya Birla Jewellery, which operates under the luxury brand Indriya, as a new client